Category Archives: Sleep Organizations

Join Us In Dallas For The Most Turn-key Intro. To Sleep 101 Course In The Country Through The American Sleep And Breathing Academy

Many dentists start out on an arduous road with road blocks everywhere in dental sleep medicine. It doesn’t have to be like that. When you sign up for vendor sponsored courses they try to sell you products which are often old, obsolete and not beneficial at all to the success of the practice. How many of you have purchased vendor equipment that is sitting in your office which you have never even taken out of the box? We’ve all been there. This is why the ASBA does not allow vendor sponsored training at the intro to sleep courses. ASBA mentors are the top dentists in the country in treating sleep and have experienced all of the pot holes and road blocks so you don’t have to.

David Gergen and Dr. Rod Willey

David Gergen and Dr. Rod Willey

The next Intro to Sleep 101 course will be a two day event held in Dallas, TX on August 19-20. While all doctors and their staff members will benefit from the information provided, the agenda is going to focus on getting to the basics. It will be an in depth course on introduction to dental sleep medicine for anyone interested in treating OSA in their practice and also for the doctor who has a number of cases under their belt, but has trouble getting paid or successful results.

David Gergen, Executive Director of the ASBA and dental icon, designed the course to be taught by dentists who have formed their own business models for success. After spearheading the largest sleep apnea awareness event in the world that attracted 3,000 attendees in January 2016, Dr. Neal Seltzer of Long Island, NY stated, “David Gergen has done more for dental sleep medicine in the last four years than the entire industry has done in the last 30 combined.” Through the last four years, Gergen has brought NFL legends to the ASBA team that have become advocates to not only dental sleep medicine, but to the members of the academy as well. ASBA members have partnered with Pro Player Health Alliance and NFL stars such as Eric Dickerson, Tony Dorsett, Michael Irvin, Roy Green, Ed Too Tall Jones and Derek Kennard. It is almost certain that Gergen will be bringing iconic Cowboys to this event for autographs, pictures and possible marketing opportunities.

The keynote speaker will be Dr. Rod Willey, Diplomate of the ASBA and the largest standalone dental sleep practice in the country with over 60 cases/month and holds the record for 106 successfully treated cases in a single month. As a master of navigating the medical world, he will be teaching you techniques that will put you in network with insurance companies so you can spend your time and energy giving your patients a better quality of life instead of losing it on back end work. Dr. Stacey Layman- also a Diplomate of the ASBA- a proven winner in dental sleep medicine practicing in the beautiful Arrowhead Lakes Community of Arizona and Owner of Go Go Billing, will enlighten guests on the secrets to billing in office for oral appliance therapy. Additional speakers will spotlight staff training, things they wish they knew before treating sleep apnea and how to be more involved in the community. This course will give you an easy-to-follow cook book for success in dental sleep medicine.

Don’t let the amateurs teach you bad techniques. Learn from the experts who have years and thousands of cases behind them. Not only will you receive a wealth of information, attendees will be granted 16 CES and a membership with the ASBA. Sign up for Intro to Sleep 101 to receive instant access to the ASBA’s vast library of sleep articles, journals and papers. In addition, You will also receive Breathless, the official weekly newsletter of the ASBA.

 

To learn more about the American Sleep and Breathing Academy go to:

Americansleepandbreathingacademy.com

 

Event Details

Date:                 August 19-20, 2016

 

Location:         Cooper Hotel and Conference Center

12230 Preston Road
Dallas, TX 75230

 

Any questions please call 602-478-9713 or direct them via email to info@myasba.com

 

Americansleepandbreathingacademy.com

Alan Hickey

Alan Hickey

Publisher of Sleep Diagnosis and Therapy Journal the Official publication of the American Sleep and Breathing Academy, the Journal is a clinical and technical publication for dental and medical professionals.

More Posts

The ASBA Feeds 40 New Patients To Its Members in Under a Month!

This year at a dental sleep meeting in Colorado, there was a noticeably different buzz going on amongst its attendees. The topic of conversation within groups of doctors was not the speakers or lecture content but the ever growing American Sleep and Breathing Academy “ASBA”. Why? The answer to that question is quite simple. The ASBA is the only Academy that works tirelessly for its members, both individually and collectively. With a full week still left in June, this month alone, the ASBA has placed 40 new patients with Academy Doctors. In addition to feeding patients directly to our members, the backing of former and current NFL and NBA stars such as  Marcus Allen Eric Dickerson, Chuck Foreman and Roy Green, is a marketing gold mine that is exclusive to the American Sleep and Breathing Academy membership.

ASBA Member Sleep Apnea
Eric Dickerson and David Gergen

In addition, the ASBA promotes non vendor education as another way to advance the profession and push for oral appliance therapy as the benchmark treatment for Obstructive Sleep Apnea (OSA). ASBA membership affords you the ability, through online and in person course options, to receive the newest information in treatment, billing and case studies from the most successful dentists treating OSA in the nation. In addition, the moment you become a member you will receive constant updates regarding state/federal guidelines and reimbursement information. This is just one more way that the ASBA is giving our doctors a leg up on non-members.

If you thought that wasn’t enough, congressmen/congresswomen and special committees formed by the ASBA are fighting politically for dentists as a whole. In an industry where CPAP is vastly over prescribed and reimbursement for it is plummeting, one of the most important goals of the Academy is to catapult oral appliance therapy into the go to treatment for OSA. On September 27th, key members of the American Sleep and Breathing Academy, along with NFL icons Roy Green, Eric Dickerson, Marcus Allen, Congressmen Marty Russo, Congressmen Jim McGovern, Congresswoman Anna Eshoo, and Senator Chris Dodd will be in front of a special congressional committee to discuss just that.

Aside from aggressively fighting for your rights as a dentist in the sleep medicine space, from a marketing standpoint, the ASBA is unrivaled. The Academy magazine, Sleep and Wellness, features articles on ASBA members every issue and distribution in over 100,000 medical and non-medical offices gives our members a reach that they could not obtain on their own.

Now is your time. Do not be left behind while the American Sleep and Breathing Academy and its members continue to revolutionize dental sleep medicine. Join us and let us fight for you!

Membership

Alan Hickey

Alan Hickey

Publisher of Sleep Diagnosis and Therapy Journal the Official publication of the American Sleep and Breathing Academy, the Journal is a clinical and technical publication for dental and medical professionals.

More Posts

Arizona Cardinals Join ASBA, Phoenix Police, and Pro Player Health Alliance For The Worlds Largest Sleep Apnea Awareness Event

20160126_chadiwck_19.33.50                                                                                                                                                                                                                                                                                                                    Pro Player Health Alliance is an organization dedicated to helping treat former NFL players who suffer from obstructive sleep apnea (OSA). As a result these superstar athletes then become more than just patients, but every day people who publicly support and spread the awareness of OSA at events across the nation. With a combined effort of former NFL greats, local establishments and public figures, the community as a whole can unite to direct potential patients toward dental/medical professionals who can help.

 

The next Pro Player Health Alliance event, aimed at improving awareness and undersDavid Gergen Larry Fitzgerald Roy Green Alan Hickey Randy Claretanding of sleep related disorders in the general public, is also a fundraiser to benefit the Phoenix Police Foundation. In addition, it will be the first official celebration to kick off the new season for the Arizona Cardinals. Shining a light on life threatening health complications that can be caused by allowing OSA to go untreated has become a primary objective for the Arizona Cardinals since partnering with Pro Player Health Alliance. Location and time of the public awareness event and fundraiser will be Tuesday September 6, 2016 at 6:30 p.m. to close at Padre Murphy’s 4338 West Bell Road, Phoenix AZ 85308. It is expected that this event will draw over 5,000 thousand attendees.

Roy Green, NFL legend and former Cardinals WR/DB has said, “If I had met David Gergen years ago, I may not have had to experience having a heart attack, let alone three heart attacks and two strokes. I am extremely grateful for what he’s done for me and my former teammates and I’m glad to be a part of spreading awareness on sleep apnea so others don’t have to go through what I did.”

Pro Player Health Alliance President David Gergen, owner of Gergen’s Sleep Appliance Lab and Executive Director of the American Sleep and Breathing Academy is an icon throughout the dental sleep community and will be the MC for the event. David will be on hand to help the public meet their favorite player and to share his extensive knowledge of sleep disorders including the dental treatment of sleep apnea.

David Gergen on stage

 

 

 

 

 

 

 

“Over the years more and more retired NFL greats have contacted me regarding their sleep apnea. I am happy to refer them to a dentist or medical doctor who can help them. It became very obvious that the general population was having the same issue. Roy Green and I decided to help the retired players and improve awareness of sleep disorders by promoting large public events.” – David Gergen

NFL Players Share Personal Stories to Support OSA Patients

 

Panoramic PPHA NFL Players Share Personal Stories to Support OSA PatientsMore than 435 registered attendees packed the room. Dentists, physicians, DME providers, and therapists came to the event to learn more about OSA options.

Earlier this month, 50-year-old Ron Wolfley, a NFL fullback who finished his career with the St. Louis Cardinals in 1991, told more than 435 attendees at a Pro Player Health Alliance patient education event in Phoenix about his struggles with sleep apnea.

Derek Kennard, a 6-ft, 3-inch, 340-pound former center, also impressed with his presentation about the OSA-related death of his brother. Derek’s tale brings home the importance of what we are all trying to do in this industry.

Fifty-year-old Mark Walzcak—a 6-ft, 6-inch, 250-pound tight end who finished his career with the San Diego Chargers—made a huge impact with his description of his diagnosis, and ultimate treatment, with a Herbst appliance.

mark NFL Players Share Personal Stories to Support OSA PatientsEx Arizona Cardinal Mark Walzcak tells his story about Jr Seau and how Jr’s passing made Mark take his condition more seriously. Mark was unable to tolerate cpap and is well treated with a Herbst oral appliance

I have been to three Proplayer events so far, and they never disappoint. In addition to the celebrity athletes, Dr Roger Briggs and Dr Alan Bernstein educated attendees, many of whom were there simply for the fellowship. They wanted to be around their football heros, and share their common experiences with OSA diagnosis and treatment.

Multiple health problems are a fact of life among former NFL players. And while concussions have been in the spotlight in recent years, sleep apnea is another danger area that is benefitting from celebrity attention. Wofley, Walzcak, and Kenard brought these stories to life in an engaging way.

There was a balance of speakers who use CPAP, oral appliances, and even participate in combination therapy. More than one had diagnoses, but were ignoring their condition. By the time you read this, there will be way fewer of them.

ppha stage pan NFL Players Share Personal Stories to Support OSA PatientsLeft to right Mark Walzcak AZ Cardinals, Derrell Klack Dallas Cowboys, Ron Pritchard Houston Oilers, David Gergen Presdent of ProPlayer Health Alliance, Dave Kreig Seatle Seahawks, Roy Green Cardinals, Ron Wolfley AZ Cardinals, seated Derek Kennard Dallas Cowboys

I was struck by the number of patients in the room with a current diagnosis. I initially thought we were going to see patients with symptoms who were exploring alternative therapies. I met just as many contented CPAP wearers as I did patients who were still working on finding a therapy they could comply with.

I had a great chat with Ruchir Patel, MD, a Scottsdale sleep physician, and Roy Meyers, from Global Sleep Diagnostics, a phoenix-based sleep lab. These discussions centered around tactics for improving fit and function of therapeutic devices.

With the Super Bowl less than two weeks away, much attention will be lavished on NFL stars in the coming days. But it’s worth noting that these elite athletes face the same OSA concerns as the general public. And while public knowledge is increasing, there is room for more education.

When I attend patient-focused events, AWAKE meetings, or PPHA events, I hear these patient stories. They inspire me and help to refocus my efforts on the importance of sleep diagnosis and therapy. This meeting was no exception.

Nox T3 by Carefusion medical grade sleep Bruxism monitorIf you wanted a sleep study but don’t want to go to the sleep lab how would you do that? Randy Clare describes a home sleep testing while Aundrea McPhee- dental assistant, Serina Briggs- registered hygienist from Dr Briggs staff demonstrate one of their Nox T3 by Carefusion home devices.

As one example, I was approached by a young woman, who told me she was 20 years old. She came to the meeting because her father had a sleep problem, but was resisting a visit to his physician to discuss it. It seems that when her father falls asleep, he begins to have seizures that are so intense that family members stay awake to monitor him.

I asked why he did not go to the doctor, and the answer was he drives a commercial vehicle for a living, and he is the primary breadwinner for the family. A diagnosis of sleep issues is perceived to be an unacceptable outcome. What a stark reminder of how much work we all have to do in this industry.

Naturally, I introduced this courageous young person to one of the doctors at the meeting for advice and guidance. I hope we were able to help.

PPHA by the Numbers

Attendance: 435
Total pro players: 30
Patients booking appointments (pre and post): 80
All 5 local and one national media network carried the story http://ksaz.m0bl.net/r/1d22i3Proplayer on Facebook was 244,822 visits, check it out if you can.

The next pro player event will be hosted by
Dr Victor WoodLief
Thursday, February 7th in San Jose, CA
For more info: http://bit.ly/X28uSA

SOURCE: Randy Clare, Managing Editor of SleepScholar, Yorba Linda, CA

Panoramic PPHA NFL Players Share Personal Stories to Support OSA PatientsMore than 435 registered attendees packed the room. Dentists, physicians, DME providers, and therapists came to the event to learn more about OSA options.
mark NFL Players Share Personal Stories to Support OSA PatientsEx Arizona Cardinal Mark Walzcak tells his story about Jr Seau and how Jr’s passing made Mark take his condition more seriously. Mark was unable to tolerate cpap and is well treated with a Herbst oral appliance
ppha stage pan NFL Players Share Personal Stories to Support OSA PatientsLeft to right Mark Walzcak AZ Cardinals, Derrell Klack Dallas Cowboys, Ron Pritchard Houston Oilers, David Gergen Presdent of ProPlayer Health Alliance, Dave Kreig Seatle Seahawks, Roy Green Cardinals, Ron Wolfley AZ Cardinals, seated Derek Kennard Dallas Cowboys
Nox T3 by Carefusion medical grade sleep Bruxism monitorIf you wanted a sleep study but don’t want to go to the sleep lab how would you do that? Randy Clare describes a home sleep testing while Aundrea McPhee- dental assistant, Serina Briggs- registered hygienist from Dr Briggs staff demonstrate one of their Nox T3 by Carefusion home devices.
SOURCE: Randy Clare, Managing Editor of SleepScholar, Yorba Linda, CA

The post NFL Players Share Personal Stories to Support OSA Patients appeared first on Sleep Diagnosis and Therapy.

Home Sleep Testing: New Respect at AASM?

When it comes to respecting home sleep testing, the CEO of Itamar Medical believes the American Academy of Sleep Medicine (AASM) has finally come around. Evidence for the belief can be found in the AASM’s Accreditation of Out of Center Sleep Testing for Adult Patients, a program announced in February 2011.

With the stated purpose “to meet the changing needs of our members, sleep disorders centers, and the sleep medicine field,” the new program signals what Dov Rubin, PhD, believes is a growing acceptance of home sleep testing on the part of AASM.

“The potential patient benefits are enormous,” says Rubin. “The AASM is now actively preparing their members to capitalize on home testing and use it to their advantage. This occurred at the recent winter meeting in La Jolla [Calif] where they told membership that it is not a question of ‘if’ home sleep testing will come around, but ‘when’ and, more importantly, how the membership should capitalize on these developments.”

The newfound clinical respect coincides with a growing realization that home sleep testing can peacefully coexist with the business interests of in-lab testing. Working together to see and ultimately help more people is the idea, and the AASM’s new stance could go a long way toward this goal.

The 50% Rule

Rubin suspects that the AASM’s friendlier approach is likely driven by a realization that sleep laboratories have inherent limitations. “I like to say that 50% of the population would not walk into a sleep lab if their life depended on it,” says Rubin, who holds a doctorate in biomedical engineering from the University of Southern California. “The AASM realizes that they can now provide vital medical help for a larger percentage of the population just as we also know that home sleep testing is not for everyone. For more difficult cases, it is obvious that an in-lab sleep center will be more appropriate. This will convert the sleep lab into a true sleep health center. It took the leadership of the AASM to give the blessing, and they have really turned the corner.”

A shift in AASM philosophy is no small matter, and the change of heart could presage a day when many more CPAP prescriptions are given out based on home results alone. “That is always a question that concerns the insurance companies, because they are afraid of an explosion in the use of CPAP,” says Rubin. “I don’t know whether more home sleep testing acceptance will bring an increase in cost. Quite the opposite. Statistics show that for every dollar spent on preventive medicine, $12.50 is saved 10 years down the road. If insurance companies are looking at this as a long-term cost savings, it is well worth it.”

Devoted Following

DME providers with long-standing sleep lab partnerships have relied on the PAT® (peripheral arterial tone) signal technology found in Itamar’s WatchPAT device for a long time. Rubin attributes the loyalty to ease of use. “You get logical and simple usage with the WatchPAT,” says Rubin. “It makes good intuitive sense. It is not some sort of a tethered medical device, and it is not intimidating.”

Right now, WatchPAT is FDA-cleared only for people age 17 and above. Company officials have fielded a lot of requests from lab directors and sleep physicians, and they are providing data to regulators in an effort to expand the age range to include younger patients. Rubin estimates approval could materialize in the next 6 months, but it depends on the FDA.

Home Sleep Harmony

These days, there is a realization that sleep labs and home testing can work together harmoniously. For example, savvy DME providers can bring in those undiagnosed sleep apnea sufferers, and send the more complex cases to sleep labs. “My estimate is that home sleep testing will increase sleep lab business by at least 30% because there will be referrals,” explains Rubin. “To this, add Board-certified interpretation of results, patient treatment, and testing which will ultimately add up to more business for sleep labs.”

Reimbursement for home sleep testing has gone down, as has reimbursement for in-lab sleep tests. PAT technology received its own code (95800) this year, and with it what Rubin deems a “fairly good price” of about $205 per test. Since it is a new code, providers can count on this Medicare dollar amount remaining fixed for the next 2 years. Private payers, on the other hand, may be lower or higher depending on the company.

Future is Bright

The massive potential of the sleep market is now considered all but a sure thing among sleep labs and sleep industry manufacturers. And, as patient awareness grows, clinical knowledge and infrastructure inevitably rises to meet the challenge. Rubin believes the modern age of sleep medicine is quickly developing into an era where turf battles are tossed aside and patients take center stage. Telemedicine and physician- friendly, web-based access to sleep studies, as offered by WatchPAT, becomes yet another modality for patient ease of use and treatment.

Reimbursement wars have largely focused on the diagnostic utility of ambulatory sleep studies, but innovations such as the PAT signal technology have a distinct place among a variety of options. With hypertension affecting roughly 50 million Americans, and sleep apnea pegged as one of the causes, the stakes are high and cooperation is essential. “We want to start with the common understanding among sleep physicians that ambulatory sleep monitoring is their friend, not their enemy,” says Rubin. “We are trying to show sleep physicians that there is nothing to be afraid of here, and these ambulatory sleep studies are an adjunct to what they do — not much different from what they do today. Sleep physicians still have the 6 to 8 channels of polysomnographic data, and they analyze it just as they would any other polysomnogram.”

In a recent issue of Sleep Diagnosis and Therapy, Koby Sheffy, PhD, essentially agreed with Rubin, writing that the role of unattended sleep studies in the management of sleep apnea patients has substantially evolved in recent years. While PSG will continue to be recognized as the most comprehensive sleep study paradigm, Sheffy believes it will probably not remain as the only testing modality. “Increased clinical demands, shifts in health care environment, and technological developments will contribute to a growing acceptance of simpler diagnostic options,” writes Sheffy in a 2009 article entitled Shattering the Black Box Myth: PAT Technology in Action. “Thus, over the next few years, sleep labs will be required to assess their services and determine how to adapt to and benefit from the shifting landscape.”

Part of this landscape will undoubtedly include the physiological signals generated by PAT. “At first glance, systems incorporating PAT signals might be perceived as yet another black box,” adds Sheffy. “Understanding the simple physiological rationale upon which it is based shows that it is far from being a mystery.”

—————————————————————————–

Dov Rubin is President & CEO of Itamar Medical Caesarea, Israel.
For more information visit http://www.itamar-medical.com

—————————————————————————–

Out of Center Sleep Testing

AASM officials say that sleep service entities interested in obtaining accreditation as a provider of out of center sleep testing can go to http://www.aasmnet.org and download an application. Accompanying Standards for Accreditation of Out of Center Sleep Testing are also available for download at the Web site. The AASM’s accreditation department can be reached via e-mail: ocstaccreditation@aasmnet.org