Social Media Case Study

Sleep Scholar Facebook Page

www.facebook.com/sleepscholar

Factsheet as of Sept 1st 2011

  • Began promoting the page on 8 Mar 2011
  • Have only done one promotion and currently has 4,277 fans
  • In July we had 382 comments/discussions started as result of our content being posted on the page
  • On average each article posted on the fan page currently appears on approx. 3,528 profile walls
  • In July the combined views of all articles posted on the fan page was 73,879

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

NOTE: The number of followers is increasing weekly. With our knowledge of the industry, and access to top manufacturers and distributors, we have the ability to build brands, and expose them to a large number of people, thereby increasing credibility and therefore conversions. The example above is only for Facebook but we also have similar case studies for Twitter, LinkedIn, YouTube, and we also syndicate content to other directories and blogging platforms to generate traffic and increase search engine rankings of all our content.

Alan Hickey

Alan Hickey

Publisher of Sleep Diagnosis and Therapy Journal the Official publication of the American Sleep and Breathing Academy, the Journal is a clinical and technical publication for dental and medical professionals.

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Social Media Case Study

Insomnia Facebook Page

www.facebook.com/aboutinsomnia

Factsheet as of 1 Aug 2011

  • Page created 8 May 2011
  • Currently has 12,168 fans
  • During our June/July test promotions we had 9,295 fans join our page
  • From 07/01/2011 – 08/01/2011, 633 comments/discussions started as result of our content being posted on the page
  • On average each article posted on the fan page currently appears on approx. 8,119 profile walls
  • In July the combined views of all articles posted on the fan page was 188,273
  • With the average Facebook user having an average of 130 friends the potential number of views for each post is just under 1.1 million people – this number is increasing every day!

 

 

 

 

 

 

 

 

 

 

 

 

 

 


NOTE:  While we cannot guarantee the number of views, as that depends on when people log in, how often their friends post on their walls, etc… but the statistics show the potential.

Our fan base is increasing weekly. The examples above are only for Facebook but we also have similar case studies for Twitter, LinkedIn, YouTube, and we also syndicate content to other directories and blogging platforms to generate traffic and increase search engine rankings of all our content.

Alan Hickey

Alan Hickey

Publisher of Sleep Diagnosis and Therapy Journal the Official publication of the American Sleep and Breathing Academy, the Journal is a clinical and technical publication for dental and medical professionals.

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Sleeping Beauty Wakes

La Jolla Playhouse, La Jolla CA presents a play set in a Sleep Disorders Center. When a father brings his sleeping daughter in to a sleep disorder clinic, staff and patients mysteriously find themselves sharing the same dream. It’s the first time we’ve heard of a show set in a Sleep Disorders Center…

Alan Hickey

Alan Hickey

Publisher of Sleep Diagnosis and Therapy Journal the Official publication of the American Sleep and Breathing Academy, the Journal is a clinical and technical publication for dental and medical professionals.

More Posts