(LOS ANGELES) – In a supporting role with the ever popular NBC’s The Biggest Loser, Nationwide Medical, Inc is announcing a new level of engagement between sleep apnea patients and television show contestants who use CPAP machines.
Tune in as a new social media awareness campaign is launched alongside The Biggest Loser for the first time in an effort to reach out to sleep apnea patients and those who are at risk but left untreated.
The Biggest Loser challenges and encourages overweight contestants to shed pounds in a safe and recommended manner through comprehensive diet and exercise as they compete for a grand prize of $250,000. The show airs on NBC Tuesdays at 8 pm (ET), beginning on Jan 4.
Viewers can follow their favorite contestants behind the scenes who suffer from sleep apneaand gain insight to treatment and use of CPAP machines through a weekly blog that is only available through the Nationwide Medical, Inc. Web site.
Sleep apnea is much more common than most realize. A majority of The Biggest Losershow contestants suffer from sleep apnea and regularly use CPAP machines in order to treat the condition. These patients receive ongoing follow up care from Nationwide Medical, Inc., which contributes to better overall sleep and a better chance of success in losing weight.
“Having the CPAP machine, being able to wear it every night and getting those good quality sleep hours in, really helped me to lose the weight and make sure I stayed on my “A” game for the entire time on the Ranch”. (Patrick House Season 10 winner)
Viewers and patients alike can learn more about sleep apnea by engaging through the blog, YouTube channel, Twitter and Facebook. Sleep apnea is about as common as obesity, and the relationship between the two can add to the risk and complications of each other. With proper treatment and a
good follow up care program, quality of life is improved overall.
“The CPAP machine that I use has saved my life and I think that there are a lot of people out there whether you are thin or big like I was, obviously I’m in pretty good shape right now, and I still need to use the machine to sleep at night. It’s actually saved my life along with the show.” (Alfredo “Fredo” Dinten Season 10 runner-up)
Nationwide Medical, Inc. has served more than 21,000 patients with follow up care. Our goal is to provide patients with optimal equipment and the best fitting apparatus for those who need sleep apnea treatment. The Follow-Up Care Program is covered by most insurance and provides replacement of CPAP supplies. Many contestants on The Biggest Losercontinue receiving follow up care after they return to “normal life” as they learn the value of proper treatment and use of CPAP machines.
Nationwide Medical, Inc. works with Philips Respironics to provide contestants with proper care and treatment at The Ranch. Pam Minkley, a clinical trainer, is Philips’ on-site company representative who oversees the CPAP equipment. Nationwide Medical’s Director of High Technology, Dody Jordahl, is frequently on-site at The Ranch to assess the treatment needs of contestants and provide effective CPAP therapy. Nationwide Medical, Inc. and Philips Respironics provide equipment and services free of charge to the contestants. During the course of the new season of The Biggest Loser, Nationwide Medical, Inc., will monitor the data output from the equipment to ensure the settings are adjusted to the contestants’ changing needs in accordance with physician orders.
Together, Nationwide Medical, Inc, Philips Respironics and The Biggest Loser strive to make a personal connection with every individual to enhance their quality of life. Nationwide Medical, Inc. and Philips Respironics are working hard to provide sleep apnea and CPAP education to everyone we reach.
About The Biggest Loser
The Biggest Loser airs on NBC Tuesdays at 8 pm (ET). The first reality series where everybody “loses,” The Biggest Loser challenges and encourages overweight contestants to shed pounds in a safe and recommended manner through comprehensive diet and exercise as they compete for a grand prize of $250,000. Hosted by Alison Sweeney, the series provides the contestants with challenges, temptations, weigh-ins and eliminations until the final contestant remains to claim the title of “the biggest loser.” Each team works out under the supervision of professional trainers Jillian Michaels and Bob Harper. The Biggest Loser is a production of Reveille LLC, 25/7 Productions and 3 Ball Productions.
Beyond the U.S. where more than 100 episodes of the show have aired, The Biggest Loserhas become a worldwide hit appearing in over 90 countries and produced in 25 countries. Since its debut in 2004, The Biggest Loser has grown to become a standalone health and lifestyle brand by developing tools and products inspired by the show and approved by its doctors and experts. Anchored by the online, subscription-based extension of the show, Biggestloserclub.com, from Rodale, The Biggest Loser consumer products program has generated over $100 million in spending, with presence at more than 25,000 major retailers to date. The program currently features a wide variety of health and fitness products including The Biggest Loser video game for Wii and Nintendo DS & DSi, The Biggest Loser Resort at Fitness Ridge, which is a full-service, destination health & fitness spa, The Biggest Loser Meal Plan, a New York Times best-selling books series, a best-selling fitness DVD series, a line of appliances, fitness equipment, protein supplements and several other health and lifestyle based products. The Biggest Loser was recognized as a top brand of the year in Advertising Age’s 2008 Marketing 50. Check out www.biggestloser.com for more information.
If you or someone you know suffers from sleep apnea and you would like to know more please call our general toll free hotline at 1-877-307-2727 (CPAP), e-mail:firstname.lastname@example.org. Or visit us online: www.nationwidemedical.com.
© 2010 Nationwide Medical, Inc. and its affiliates. All rights reserved.
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