Transcend the Innovator in CPAP technology: unveils new products during Medtrade 2012

Transcend®, the innovation leader in continuous positive airway pressure (CPAP) technology, gave attendees of Medtrade 2012, held earlier this week in Atlanta, Ga., a peek into the future with the new Transcend “In” campaign and displayed prototypes of new products that will be available soon.

The “In” in Innovation is foundation to marketing Transcend
The “In” theme leverages the innovation that Transcend is known for and provides a creative logo mark for marketing materials that generate retail sales. The bold red “in” is prevalent in all the Transcend marketing materials, from booth graphics to brochures and advertising, including an easy-to-remember internet url ( that provides a call-to-action for CPAP users and drives them to retailers that carry Transcend products.

Clarence Johnson, president, Somnetics said, “The needs of the CPAP user drive all of the innovation behind Transcend. This isn’t limited to product design and user benefits; this extends to making it easy for retailers to sell Transcend with innovative marketing tools to generate cash sales.”

Innovative Transcend Products Set Stage for Future
On display at Medtrade 2012 were the new Transcend Auto™ automatic positive airway pressure (APAP) and Transcend EZEX™ CPAP units with the compatible TranSync™ Wireless Compliance Reporting System.  While Transcend awaits final regulatory approval on this technology, these products are expected to be available soon.

Since its introduction last year, Transcend CPAP technology has won several awards for innovation including the 2011 Medtrade Innovation Award, the 2012 Medtrade Spring Provider’s Choice Award, and the 2012 Best Practices Award for Product Differentiation in the Sleep Disordered Breathing market from Frost & Sullivan.

Transcend innovation is changing the way sleep apnea therapy is delivered. Transcend is the world’s smallest, lightest, most portable and flexible CPAP and battery system. It is also the first in the industry to bring proven Waterless Humidification™ technology and lightweight, long-life battery systems and solar power technology to CPAP users, making Transcend the preferred choice for travel and home use.

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