Social Media Case Study

Sleep Scholar Facebook Page

www.facebook.com/sleepscholar

Factsheet as of Sept 1^st 2011

• Began promoting the page on 8 Mar 2011
• Have only done one promotion and currently has 4,277 fans
• In July we had 382 comments/discussions started as result of our content being posted on the page
• On average each article posted on the fan page currently appears on approx. 3,528 profile walls
• In July the combined views of all articles posted on the fan page was 73,879

NOTE: The number of followers is increasing weekly. With our knowledge of the industry, and access to top manufacturers and distributors, we have the ability to build brands, and expose them to a large number of people, thereby increasing credibility and therefore conversions. The example above is only for Facebook but we also have similar case studies for Twitter, LinkedIn, YouTube, and we also syndicate content to other directories and blogging platforms to generate traffic and increase search engine rankings of all our content.

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