Category Archives: Professional Education

Sleep And Wellness 2016 Your Pass to Success in Sleep Medicine

David Gergen CDT, Eric Dickerson, Arizona Attorney General Mark Brnovitch
David Gergen CDT, Eric Dickerson, Arizona Attorney General Mark Brnovitch

Are you coming to Sleep and Wellness Conference 2016 ?

We’ve just added one more great reason to join us in Scottsdale Arizona for the finest meeting of Dental Sleep Medicine clinicians in the United States: David Gergen CDT

Are you seeking the inspiration and information to move your sleep apnea therapy practice over the 20 appliances per month mark?

Rod Willey DDS will inspire you to build your own million-dollar sleep apnea dental practice from our keynote stage.

Looking for that next big step that could multiply your business?

He’ll share ways to break through the dental sleep apnea barriers that are holding you back. He’ll challenge you to think bigger and bolder in 2016–to aim high and achieve your next-level breakthrough.

Dr Willey is only one of four exciting keynotes that are included with two day admission.

Click here to see the complete list of speakers at the Sleep and Wellness 2016 conference


Here are five reasons you should consider attending along with some comments from Dr. Elliott Alpher, who has been there every year since it started:

#1: Meet face-to-face and be inspired by, Clinicians and Care team members you’ve come to admire online. Imagine meeting David Gergen and other DSM superstars like Dr. Erin Elliott President of the ASBA, Dr. Kent Smith from Dental Sleep Masters, Congressman Marty Russo, Mack Newton Exercise and Life Guru, Alan Hickey, Randy Clare, Dr. Jay Wright, Glenine Varga, Dr. Stacey Layman–and many, many more.

Roy Green, David Gergen CDT, Mark Walczak, Dr Kevin Mueller

#2 Meet Retired NFL Greats who have made sleep apnea therapy a focus. NFL greats like Marcus Allen, Eric Dickerson have been working with Roy Green to elevate sleep apnea as a chronic condition affecting NFL Players and the Public alike. Retired Players will be attending some of the Meetings to share their inspirational stories

David Gergen CDT, Larry Fitzgerald, Roy Green

David says, “The thing I love about this conference is that there’s such a focus on networking. The speakers enjoy just hanging out, meeting with people, having lunch, having dinner with people. The networking opportunities are unparalleled.

#3: Take in highly valuable, pitch-free content–our trademark at American Sleep and Breathing Academy. You’ll discover amazing ideas that’ll transform your practice so you can help your patients live healthier and happier lives you will build better professional relationships in your community and online. The best part of this kind of face-to-face collegial education is that since every region is represented you can learn from a colleague who has personal experience overcoming the barrier you have identified.

Dr Rich MD

David says, “It’s probably the best concentration of content I have seen. And I come from a fortune 500 medical marketing environment, so I’m pretty picky about content and learning new things. I’ve been inspired and learned so much here.

#4: Network with 3,00 fellow dental clinicians in an environment like no other. This is the event where you’ll make priceless professional connections. It includes structured networking after keynotes and lunch.

Dr Elliott Alpher, Congressman Marty Russo, David Gergen

Dr. Alpher says, “The thing I like most of all is just connecting with so many people. So much of our educational experience is conducted privately it is great to come to the sleep and wellness meeting to study learn and network.

#5: Vacation in sunny Phoenix, Arizona. Sleep and Wellness 2016 starts Friday morning on April 15th and extends through Saturday, April 16th, 2016. The Diplomacy Exam takes place Sunday morning April 17th from 8AM to noon (good luck to all the candidates). Why not stay a few extra days and make a vacation out of your trip? The average weather in Phoenix, AZ at this time of year is 83 degrees Fahrenheit (28′ Celcius). Scottsdale also offers restaurants and nightlife.

Click here to check out things to do in Scottsdale with the family or on a romantic getaway

I look forward to seeing you at the meeting to register or for even more detailed information, Please click here

David Gergen
Executive Director ASBA

David Gergen CDT

David Gergen CDT

David Gergen, CDT and President of Pro Player Health Alliance, has been a nationally respected dental lab technician for over 25 years. He received the award for “The Finest Orthodontic Technician in the Country” given by Columbus Dental in 1986. He also has been appointed Executive Director of the American Sleep and Breathing Academy Dental Division, a national interdisciplinary academy dedicated to sleep training and education with over 60,000 members. David rolled out of bed on December 4, 1982 and had his career “ah ha” moment. He knew he was going to be an orthodontic technician and he knew he was going to help people all over the country to help treat their sleep disorders in partnership with their dentists. He has worked for some of the pioneers in the orthodontic and sleep dentistry fields. He was the personal technician for the likes of Dr. Robert Ricketts, Dr. Ronald Roth, Dr. A. Paul Serrano, Dr. Clark Jones, Dr. Harold Gelb, Dr. Joseph R. Cohen, Dr. Rodney Willey, Dr. Allan Bernstein, and Dr. Thien Pham. One of his proudest achievements is receiving The National Leadership award for Arizona Small Businessman of the Year in 2004.

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David Gergen leads the way for Dental Sleep Medicine

Over the course of my career I have been in relentless pursuit of dental knowledge. I have learned from the best and this gave me the tools and inspiration to build a very successful practice in Dallas. If we have ever been in a course together you know that I sit up front, I record and video every presentation. Over my 10 courses a year for the last 40 years, I have developed an extensive library of presentations, I guess in some way this collection will form a large part of my legacy (if I can ever get it catalogued properly). I mention this to frame a point that occurred to me recently.

While every presenter/educator has some knowledge and some have a great point of view, the truly great presenters and mentors in the industry are willing to take the lead. Leading is tough and requires the ability to challenge yourself raise the bar and strive to challenge the status quo but also to document the process. Harlod Gelb, Robert Rickets and Wayne Halstrom and a few others fall into this category.

I particularly want to single out a person who has done so much for me in the last 7 years. David Gergen CDT has taught me so much. Several years ago I met David when I had made the decision to establish a best in class sleep apnea practice. I had engaged a famous (infamous) educator from  Erie PA who I met at the “50 pearls of dentistry course”. I spent almost $100K to learn what was at that time brand new style of practice, Dental Sleep Medicine. This educator from Erie PA was one of the most enigmatic individuals I have ever met. Almost every direct question got more than one answer, often “what do you think?” To which I would reply “ I don’t know that’s why I asked you.” The only good part of this experience was meeting David Gergen. David came to my practice at his own cost and in a few short months got my practice back on track. I knew that I needed 3 things to get my practice on track:

  1. A Qualified Patient
  2. A reliable oral appliance that fit well at the right price
  3. I needed to get paid for the work I was doing

David rapidly got me back on track. In part his process was to get me involved with the ASBA study club. At that time it was called the Scottsdale Study Club that was where I met Dr Mark Collins, Dr Paul Van Wallegham and Dr Ken Berley they were both going through the same things I was.

David has always amazed me he is a multi millionaire and he always treats me like I am his boss. I asked him why that was. David told me that his credo is “I am always on the side of the practitioner. One case per month or 10 cases per month every practitioner is equal in my eyes”.

Within a year or so I was treating retired NFL players and their families and consulting by phone with dentists all over the country that David was introducing to the NFLPA through ProPlayer Health Alliance.

In the last 2 years I think that David has taken the lead in perhaps the biggest way yet. He is now the executive director of the American Sleep and breathing academy. This is the venue for David to share with the profession his passion for sleep apnea therapy. The clinicians who will lecture at the ASBA are all currently practicing and seeing patients on a daily basis. They all are making it work. There is no reason to answer riddles with riddles. It is simple education provided by a group that is trying to lead by raising the bar staying curious and delivering for the patients.

 

Harry Sugg DDS

Harry Sugg DDS

One of the most highly respected and advanced dentists in Dallas. He and his caring team at Wheatland Dental Care pride themselves on providing the highest quality dental care in a comfortable and state-of-the-art environment. Dr Harry Sugg understands that good dental care isn't just about your teeth, it's about how you feel. A beautiful and healthy smile can make you feel and look better. We stay abreast of the latest technology to ensure that our patients receive the best dental care possible.

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Dar Radfar DDS Teaches Medical Reimbursement Best Practices, for Dentists

Dr. Dar Radfar took a few courses in dental sleep medicine by the so-called experts of industry. Like so many others, he burst onto the scene and in his first month, he sent Gergen’s Orthodontic Lab eight

Dar Radfar DDS New Breed of Sleep Apnea Dentistry Lecturer
Dar Radfar DDS New Breed of Sleep Apnea Dentistry Lecturer

cases. However, of those eight cases he was only paid on two due to the lack of knowledge and effort of a certain medical billing company, which I will not name. After countless insurance claims being denied or delayed, Dr. Radfar decided every time he got a claim denied he would pick up the phone and call the insurance company. He asked questions, spoke to a “peer” medical doctor, supervisor after supervisor, tallied up all they said, and came up with some conclusions. He realized a key common denominator kept coming up – a doctor’s chart notes play a pivotal role in medical billing as do diagnosis codes. Certain key phrases and words will need to be written to have a higher chance of getting paid. His chart notes are extremely precise, detailing all comorbidities, findings, reasons, and the list goes on. He even discovered that the type of sleep equipment used based on the insurance plan makes a difference on whether the oral appliance gets paid on, even though everything else indicates a necessity  He switched medical billing companies and being the practitioner that he is, began working hand in hand with the medical billing company.

Dr. Radfar doesn’t see himself as an expert though. He believes that we are just practitioners who have more experience in the field of dental sleep medicine but that doesn’t mean we know everything. For the last 2 years, he has actually been educating other dentists through seminars that have either sold out or come close to it with people asking him “Is that all I have to do?” Well it’s not as easy as it sounds, clearly. Otherwise, everyone would be making an average of $7,000 per patient per oral appliance as Dr. Radfar informed me he does.

Dr. Radfar’s philosophy is simple, we, as practitioners did the work, why are we not getting paid in a timely matter? He spends an hour on this topic during his seminars and provides details on what the chart notes need to look like in order to win the battle against insurance companies. Because of this attention to detail, time and time again we see him get paid thousands of dollars per patient. He explained to me how he has been on hold, gotten into verbal arguments, asked for direct fax lines and emails, spoken to one supervisor one day and another one another day, just to get two different answers to the same question.   He calls insurance companies weekly trying to figure out how he, and any dentist, who takes his seminar can reduce insurance denials and profit from treating sleep apnea.

So what does he do differently than other dentists practicing dental sleep medicine? Sure, he’s getting more new patient consults from medical doctors in the community, whom he has connected with, but ultimately getting reimbursed at the highest level from medical insurance is what Dr. Radfar truly spent his time perfecting. It’s never all about the money – quality patient care, and providing a service that saves lives provides ultimate satisfaction.

Dr. Radfar, who is also a diplomate of the American Sleep & Breathing Academy Dental Division, is now doing over twenty cases per month and receiving handsome reimbursement on all of them. He is out there teaching other dentists the proper procedures so that they can avoid the headaches associated with dealing with medical insurance. That’s the funny thing about these so-called expert trainers; the guys doing the training aren’t actually the ones doing the work. Sleep apnea is a serious medical condition, and the treatment of it can prevent multiple diseases, including death. Medical insurances should provide coverage for a diagnosed sleep apnea patient, as any patient treated should ideally live a healthier life with less medical expenses down the line. Dentists have the right to screen and treat their patients, and they have the right to get reimbursed at any level they feel provides value for what they have found and helped treat. So what’s saving someone’s life worth? Well Dr. Radfar believes you cannot put a price on life!

David Gergen CDT opened his family-owned Gergen's Orthodontic Lab in Phoenix, AZ in 1986 and now employees over 80 people. David Gergen has been a nationally respected dental lab technician for over 25 years. He received the award for "The Finest Orthodontic Technician in the Country" given by Columbus Dental in 1986. He also received a lifetime achievement award by Dr Harold Gelb Academy as Americas greatest Orthodontic technician of all time, in 2012. He has worked for some of the pioneers in the orthodontic and sleep dentistry fields. Gergen and his father John Gergen began Gergen Orthodontic labs in 1984 and have grown it into one of the most respected labs in the country. One of his proudest achievements is receiving The National Leadership award for Arizona Small Businessman of the Year in 2004. David is the Dental Director of the American Sleep and Breathing Academy and he has also taken a spot at Tufts University teaching seminars for the Continuing-Ed program on Dental Sleep Medicine.
David Gergen CDT

David Gergen CDT opened his family-owned Gergen’s Orthodontic Lab in Phoenix, AZ in 1986 and now employees over 80 people. David Gergen has been a nationally respected dental lab technician for over 25 years. He received the award for “The Finest Orthodontic Technician in the Country” given by Columbus Dental in 1986. He also received a lifetime achievement award by Dr Harold Gelb Academy as Americas greatest Orthodontic technician of all time, in 2012. He has worked for some of the pioneers in the orthodontic and sleep dentistry fields. Gergen and his father John Gergen began Gergen Orthodontic labs in 1984 and have grown it into one of the most respected labs in the country. One of his proudest achievements is receiving The National Leadership award for Arizona Small Businessman of the Year in 2004. David is the Dental Director of the American Sleep and Breathing Academy and he has also taken a spot at Tufts University teaching seminars for the Continuing-Ed program on Dental Sleep Medicine.

David Gergen CDT

David Gergen CDT

David Gergen, CDT and President of Pro Player Health Alliance, has been a nationally respected dental lab technician for over 25 years. He received the award for “The Finest Orthodontic Technician in the Country” given by Columbus Dental in 1986. He also has been appointed Executive Director of the American Sleep and Breathing Academy Dental Division, a national interdisciplinary academy dedicated to sleep training and education with over 60,000 members. David rolled out of bed on December 4, 1982 and had his career “ah ha” moment. He knew he was going to be an orthodontic technician and he knew he was going to help people all over the country to help treat their sleep disorders in partnership with their dentists. He has worked for some of the pioneers in the orthodontic and sleep dentistry fields. He was the personal technician for the likes of Dr. Robert Ricketts, Dr. Ronald Roth, Dr. A. Paul Serrano, Dr. Clark Jones, Dr. Harold Gelb, Dr. Joseph R. Cohen, Dr. Rodney Willey, Dr. Allan Bernstein, and Dr. Thien Pham. One of his proudest achievements is receiving The National Leadership award for Arizona Small Businessman of the Year in 2004.

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