Category Archives: Marketing

Use A.M. Deprogrammers to Boost your Practice’s Profits

The A.M. Deprogrammer manufactured by Gergen’s Orthodontic Lab safely repositions a patient’s bite after nighttime TMJ or oral sleep appliance therapy, dramatically reducing the chance of a bite complication. Adding these devices to your sleep and TMJ treatment plans will increase patient comfort and your sleep or TMJ practice’s profits.

The A.M. Deprogrammer from Gergen’s Orthodontic Lab ought to be placed over the patient’s lower teeth immediately after the patient removes his or her nighttime appliance. This means that the patient should be advised not to swallow, bite, or grind their teeth before placing the deprogrammer. Once the deprogrammer has been placed, the patient should perform bite exercises for roughly twenty minutes – singing in the shower is an easy way to complete this step.

While all A.M. deprogrammers reduce bite change complications and the practitioner’s liability, the appliance manufactured by Gergen’s Orthodontic labs offers advantages over its competitors. Most deprogrammers, such as the Patterson TAP A.M. Aligner, are manufactured from thermoplastic wafers that are heat molded to fit the patient’s teeth, which causes them to wear out quickly. However, the A.M. Deprogrammers manufactured by Gergen’s Orthodontic lab, are custom made using hard acrylic, which assures a lab-perfected fit and a long lasting product.

 These deprogrammers can increase your practice’s profits. Each deprogrammer can be billed to insurances companies under bill code S82262. Most insurance companies will typically pay between $500 and $1500 for the treatment. However, Medicare cannot be billed for A.M. Deprogrammers. But, Medicare patients can be charged for the service if they have already completed an Advance Beneficiary Notice.

Whether using a Sleep Herbst, a Respire, a Silencer, or any other oral appliance, the A.M. deprogrammer can increase any sleep or TMJ patient’s comfort during treatment, and can even increase your practice’s profits at the same time.

David Gergen CDT

David Gergen CDT

David Gergen, CDT and President of Pro Player Health Alliance, has been a nationally respected dental lab technician for over 25 years. He received the award for “The Finest Orthodontic Technician in the Country” given by Columbus Dental in 1986. He also has been appointed Executive Director of the American Sleep and Breathing Academy Dental Division, a national interdisciplinary academy dedicated to sleep training and education with over 60,000 members. David rolled out of bed on December 4, 1982 and had his career “ah ha” moment. He knew he was going to be an orthodontic technician and he knew he was going to help people all over the country to help treat their sleep disorders in partnership with their dentists. He has worked for some of the pioneers in the orthodontic and sleep dentistry fields. He was the personal technician for the likes of Dr. Robert Ricketts, Dr. Ronald Roth, Dr. A. Paul Serrano, Dr. Clark Jones, Dr. Harold Gelb, Dr. Joseph R. Cohen, Dr. Rodney Willey, Dr. Allan Bernstein, and Dr. Thien Pham. One of his proudest achievements is receiving The National Leadership award for Arizona Small Businessman of the Year in 2004.

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2014 Will be the Year of Years

As I look back on the year we had in the Dental Sleep Medicine industry and especially at Gergen’s Orthodontic Lab, I really am pleased.  I know that we made a lot of progress in our business, and in the businesses of the dentists we work with.  Heck, we even made an impact for dentists that don’t work with us!

My trip to Washington D.C. for a meeting in the office of Secretary of Transportation Anthony Foxx helped to keep policy makers aware of the dangers of untreated Sleep Apnea and the effectiveness of Oral Appliance Therapy.

If you know anything about me outside of the dental lab or sleep industry, you know my affinity for Bob Dylan. So as I look forward to 2014 a line from “It’s Alright, Ma” comes to mind, “He not busy being born is busy dying.”  2013 was the 3rd year that our lab has managed to double in size, so I better get busy being born if I want to try and do it again.

The same thing goes for the dentists I work with.  In dentistry, the new year usually means that dental insurance starts over and we get a new set of visits and benefits for procedures that we used up last year, but with the sleep side it’s completely opposite.

Come January 1st every medical insurance plan in the nation resets, which means some patients will carry a $5000+ deductible. This can only make it more difficult to qualify a patient for an oral appliance. Traditionally this results in a drop in the number of sleep studies and correspondingly the number of therapies that go with them.

I brought this up in a recent conversation with Matt Kaplan of Sleep Services, and I believe their approach can help alleviate some of the financial burden that the patients face when we come back to the office in January.

When Sleep Services provide a home sleep test to a patient, they bill the patient’s medical insurance, and sometimes it can wipe out that new deductible.  Fortunately for the patient, Sleep Services is very flexible and offers payment plans for patients who end up having to pay out of pocket.  Home sleep testing services at $295 is one of the lowest that I’m aware of, but more importantly, I know that they do a good job and are the most dentist friendly sleep testing lab that I have ever worked with.

I hope that all the folks I’m lucky enough to know in this industry can look back on 2013 and see it as a success, but if you’re like me, you’re probably not ready to be busy dying in 2014. For me, when the New Year rolls around, it’s time to “Step It Up and Go”.

 

David Gergen CDT

David Gergen CDT

David Gergen, CDT and President of Pro Player Health Alliance, has been a nationally respected dental lab technician for over 25 years. He received the award for “The Finest Orthodontic Technician in the Country” given by Columbus Dental in 1986. He also has been appointed Executive Director of the American Sleep and Breathing Academy Dental Division, a national interdisciplinary academy dedicated to sleep training and education with over 60,000 members. David rolled out of bed on December 4, 1982 and had his career “ah ha” moment. He knew he was going to be an orthodontic technician and he knew he was going to help people all over the country to help treat their sleep disorders in partnership with their dentists. He has worked for some of the pioneers in the orthodontic and sleep dentistry fields. He was the personal technician for the likes of Dr. Robert Ricketts, Dr. Ronald Roth, Dr. A. Paul Serrano, Dr. Clark Jones, Dr. Harold Gelb, Dr. Joseph R. Cohen, Dr. Rodney Willey, Dr. Allan Bernstein, and Dr. Thien Pham. One of his proudest achievements is receiving The National Leadership award for Arizona Small Businessman of the Year in 2004.

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