On March 27, 2017 David Gergen, CEO of the American Sleep and Breathing Academy (ASBA) and Pro Player Health Alliance (PPHA), NFL legend Roy Jet Stream Green and Dr. Anthony Scianni, DMD, D’ASBA arrived at the Camby Hotel in Phoenix, AZ to present to a Pro Football Retired Players Association (PFRPA) Board. The presentation was intended to provide information about the benefits available to the retired players regarding treatment for their sleep apnea, which was well received and later applauded, but soon turned focus to the new dental program being offered through the “Greater Good Fund”.
For the first time, there will be a plan including consistent coverage for preventative, basic and major dental services for the former players. Due to Gergen’s extensive dental background, the board was interested in hearing how he could assist in improving the value of the program for the players while providing a boost for the Greater Good Fund. Gergen delivered perhaps the most powerful speech of his career. Fueled by his passion to help the former players, David created a plan that would not only save the fund money, but actually put money back in the fund that can be used to contribute to additional benefits for the players.
He also laid out a detailed dental schedule fee that he had helped develop over two years ago with the former Smile Brands CEO, Stan Andrakowicz for the very purpose of providing dentistry at affordable pricing to the players. At that time Gergen did not forsee a fund paying for these procedures, but oh how the times have changed. After Gergen turned the presentation over to Dr. Scianni, Dr. Scianni began by stating, “We all know CPAP is considered the gold standard, but what you probably don’t know is about combination therapy.” Gergen quickly interrupted and proclaimed, “I’m so sick of hearing CPAP is the gold standard. I’m sorry Dr. Scianni but that makes me want to puke. It’s such bull crap. That’s just a sales guy’s slogan to sell CPAPs. That’s like saying breathing on a ventilator is the gold standard of breathing. What you also don’t know is that many people on CPAP don’t reach level four sleep, like my buddy Roy Green across the room. Multiple in lab studies showed he never reached level four sleep, although he did wearing his oral appliance. Let’s talk about the achilles heal of CPAP as well, compliance.”
The presentation was so impressive, the Chairman of the Board, Bob Schmidt, asked David to step out of the room. Gergen came back into the room and said, “I look forward to working with this board in the future – what a great group of guys.” Roy Green came over to Gergen to put his arms around him and said, “The words flowed out of your mouth like magic. Gergen, you pinned me to my chair. I’m extremely impressed and I don’t throw out compliments lightly. Thank you my friend, you were on your “A” game today. We are really going to do some good for these former players and help the dental industry grow.”
If you want to learn about this revolutionary new dental program funded by the Greater Good Fund, come to the American Sleep and Breathing Academy Sleep and Wellness Conference April 21-22 where Gergen will unveil the details of the program. He will also unveil what he has done with hospital chains across the country for dental sleep medicine. I’m going to quote Dr. Neal Seltzer; “David Gergen has done more for dental sleep medicine in the past two years than the entire industry has done in the past 30.”